Meeting of the UKGTA in Gibraltar

Meeting of the UKGTA in Gibraltar

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Meeting of the UKGTA in Gibraltar

A meeting of the United Kingdom Gibraltar Tourism Association (UKGTA) was held in Gibraltar today.

The Association includes representatives of Gibraltar’s tourism industry, tour operators from the UK who feature Gibraltar holidays, the airlines that fly to Gibraltar and the Gibraltar Tourist Board.

The Association meets regularly both in the UK and in Gibraltar to review and exchange views on its marketing initiatives in the UK and to discuss current and future campaigns to attract visitors to Gibraltar.

At a very well attended meeting the members provided updates on their products and services and feedback on the latest issues affecting the tourism industry.

In a continued drive to ensure that the UKGTA works harder for the benefit of Gibraltar’s tourism industry and ultimately Gibraltar’s taxpayer, Minister Costa held bilateral meetings with all the UK based members of the Association before the main meeting. In a further innovation to maximise returns of the media UK campaign in attracting visitors to Gibraltar, several non UKGTA members in niche tourist markets, were given the opportunity to meet with the Gibraltar Tourist Board to discuss marketing strategies and to discuss media buy-in opportunities.

“I am particularly pleased at the level of attendance at this meeting, not only from members in Gibraltar but also from the UK,” said the Hon Neil Costa MP, Minister for Tourism, Public Transport and the Port. “This forum continues to be very useful as one of the ways in which many of those involved in tourism in Gibraltar and in the UK can keep up-to-date with marketing initiatives which will help us to encourage more visitors to this unique destination.”

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Meeting of the UKGTA in Gibraltar

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